I had an awesome opportunity this week to do a Social Business presentation for the RBC Royal Bank and some of their valued business clients. I thought I’d share with you my presentation and some of the highlights, in hopes to provide some value and insight into the wonderful world of Social Media.
DO: Set up a blog.
A blog is a great way to add a social aspect to our websites. It helps to keep our website fresh, relevant, searchable and active. Remember to do more than self promote with your blog. Talk about things that are relevant not only to your industry, but your personal interests as well. This helps to define what sets you apart from your competitors.
DO: Update your primary social networks at least once per day.
Nothing looks worse than having the social profile and it sitting there getting stale. Give it life by posting and engaging at least once per day. Try to engage with one new person each day and grow your network! Remember to not overdo it on Facebook. A lot of people are quick to it “Hide posts from this user” or “Unlike” if they see you posting too often.
DO: Customize your posts for each network.
Don’t get sucked into the trap of the “faster is better” mentality, update all your social networks at the same time with one click of a button. Each network is a different conversation and you need to customize it for each one.
DO: Set up metrics to measure the success of your social media.
You will never know how far you’ve come or how well you’re doing if you don’t start measuring it. It can be as simple as tracking how many engagements you get per week! Try not to focus on the short term Return on Investment (ROI). Social media is a long term investment and you should be setting your sights at 6-12 months down the road.
DO: Train your employees how to use social media to help grow your business
By training your employees to use social media effectively, they can become brand ambassadors for your company. This can draw positive attention to your business through conversation and content. Remember that social media is in real time. Don’t cut off your employees from using these social networks effectively throughout the day.
DO: Be Positive and Professional on Purpose!
Keep in mind that everything you say on the internet is public. By being positive and professional on purpose you are giving people a reason to do business with you and adding to your brand capital. People’s perception of your brand becomes their reality. Don’t take yourself too seriously either. Social media is just a conversation.
A special thank-you to Howard Liptrot, Jennifer Willard and Art Quon from RBC Royal Bank for having me. I really enjoyed our conversation about the exciting new ways you are engaging with and helping your clients.