Social Intelligence: What It Is And Why It Matters - Social Media Sean

Social Intelligence: What It Is And Why It Matters

It was originally thought that social intelligence was another classification of intelligence. Just like Human Intelligence, Business Intelligence, Emotional Intelligence and so on.

It was thought that social intelligence has five key elements 

  • Presence
  • Clarity
  • Awareness
  • Dependability
  • Compassion

People that possessed these key elements were often thought to have high social intelligence. People liked to be around them, they were respected by others and could be influential.

However, now Social Intelligence is being thought of as the process of collecting information about people through social networking channels. This information is then being analyzed to gain insights to make crucial hiring decisions. Social media is being used more and more by recruiters, which has made the adoption of this social technology inevitable.

Because of this next generation of social technology, a new company called Social Intelligence has gained the attention of the mass media.

Social Intelligence has a background screening service that enables employers to navigate the complicated landscape of social media with clear, consistent, and insightful results. Using a combination of automated and manual review processes, Social Intelligence empowers human resource professionals to make informed hiring decisions without the associated risks.

It can be hit and miss if you are trying to do some detective work on your own using Google on that prospective employee. Employers can find themselves vulnerable to discrimination charges and other legal risks as they may be subjected to information such as Marital Status, Race, Sexual Orientation, etc. that are not legally allowed to sway their hiring decision.

Social Intelligence generates reports based on employer pre-defined criteria, both positive and negative. Negative examples include racist remarks or activities, sexually explicit photos or videos, and illegal activity such as drug use. Positive examples include charitable or volunteer efforts, participation in industry blogs, and external recognition.

Social Networks

Social Intelligence Corp requires job applicants to explicitly authorize the use of social media like Facebook, LinkedIn, Twitter and YouTube,  as part of their background screening process. Reports are only generated when publicly available social media information matches the employer’s pre-defined criteria.

If you are searching for a job, and use any of these networks, be aware that you may have to sign something that allows recruiters or employers to check out your background online.

Social intelligence tools search for what the companies direct it to find and stays away from giving employers information that might be considered discriminatory to the hiring process. Employers, for example, cannot legally make hiring decisions based on race, religion, marital status or disability.

Here is a video interview with the President and CEO of Social Intellignce, Max Ducker:

(Photo Credit) http://encefalus.com/

Sean Charles (@SocialMediaSean)

Sean Charles (@SocialMediaSean)

Social Business Technologist at Social Media Sean
I am an easy going social business entrepreneur that is positive on purpose. I get pumped about providing social solutions to luxury brands and technology start ups. I build content strategies and mange communities to help grow your business and brand equity. In other words I help you make more money.
Sean Charles (@SocialMediaSean)

@SocialMediaSean

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Sean Charles (@SocialMediaSean)

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I am an easy going social business entrepreneur that is positive on purpose. I get pumped about providing social solutions to luxury brands and technology start ups. I build content strategies and mange communities to help grow your business and brand equity. In other words I help you make more money.
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14 Comments

  1. Nikki2987 October 17, 2011 at 2:59 pm - Reply

    A couple things come to mind after reading this post. 

    First off: I’ve been online for a long time and most of those years include my teens/party years. Makes me wonder if there are things that I put out into the interweb that I have forgotten about that would be incriminating now. (Not that I’m REALLY worried…lol)
    Second: Do you think there will be a secondary use of Social Intelligence by people who may be applying for jobs as a measure to make sure they don’t have anything incriminating via their online presence?

    Anyway, awesome post Sean! Looking forward to the next one!

    • Social Media Sean October 18, 2011 at 5:51 am - Reply

      Hello @Nikki2987

      I like it, almost like counter intelligence for those people trying to make sure that the right message is being sent out to serve their purposes. Why Not? If people are going to use this technology to stalk us, why not be proactive and create a service that prepares your “social identity” for this type of scrutiny.

      Stay Social,
      ^Sean

      • Michelle D Harris October 18, 2011 at 10:09 pm - Reply

        Thats a great idea, lets start up that company now … counter intelligence, we search for incriminating online evidence! :) 

        • Social Media Sean October 19, 2011 at 9:34 pm - Reply

          Awesome!  Maybe we need to hide these comments, as we are giving away all the secrets to #CounterSocialIntelIntelligence

          Always appreciate you stopping by Michelle ;0

          • Courtney Hunt October 19, 2011 at 10:35 pm

            Actually, you’ve already been scooped! There are several online reputation management services out there. And, no surprise, they’re pretty controversial in their own right…

          • Social Media Sean October 19, 2011 at 10:38 pm

            Love that word Scooped! Oh well, it was worth a shot. :) 

        • Social Media Sean October 19, 2011 at 9:34 pm - Reply

          Awesome!  Maybe we need to hide these comments, as we are giving away all the secrets to #CounterSocialIntelIntelligence

          Always appreciate you stopping by Michelle ;0

  2. Matt Baril October 18, 2011 at 12:31 am - Reply

    Interesting post Sean!

    My big question was: could an employer discriminate and not hire someone who refuses to have his/her online background check? It’s not quite like a criminal check… more like a social check I guess and you get in people’s personal lives. North America seems to be very open with those kind of tools, but I know Europeans for instance like to keep work and personal life clearly separated.

    I understand it’s useful to have an idea of what kind of person your potential hire is, but at think there is a fine line not to be crossed…

    • Social Media Sean October 18, 2011 at 5:47 am - Reply

      Hi Matt, 
      Thanks for stopping by. You bring up a great point and I think that line is something that needs to be handled delicately. My hope is that we can use this technology for good, and still allow people the privacy they deserve.

      Stay Social
      ^Sean

  3. Courtney Hunt October 18, 2011 at 3:40 pm - Reply

    I’ve written about the practice of social screening and companies like Social Intelligence several times over the past year. Here are titles and links to several pieces you and your readers may be interested in:

    Social Screening: Candidates – and Employers – Beware
    http://tiny.cc/SocialScreeningPaper

    Social Screening of Job Candidates: Focusing on the Facts
    http://tiny.cc/SocialScreeningFacts

    Social Media and Recruiting 101: Overview and Recommendations
    http://tiny.cc/SocialRecruiting101

    Courtney Shelton Hunt
    Founder, Social Media in Organizations (SMinOrgs) Community

    • Social Media Sean October 19, 2011 at 9:33 pm - Reply

      Hi Courtney,
      Thanks so much for sharing the links and adding some value to the conversation. This is becoming a hot topic and am fascinated by these emerging technologies.

      Appreciate the support.

    • Social Media Sean October 19, 2011 at 9:33 pm - Reply

      Hi Courtney,
      Thanks so much for sharing the links and adding some value to the conversation. This is becoming a hot topic and am fascinated by these emerging technologies.

      Appreciate the support.

  4. […] on top of them or reaching out to a professional when you are unsure of proper protocol. thank you Social Media Sean for the image LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); […]

  5. Ross Quintana January 13, 2012 at 2:00 am - Reply

    Social background checks are probably innapropriate unless the job has to do with social media. That would be like scanning your personal email for a job interview. Social media is powerful but there simply needs to be limits.

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