Hello and welcome back it’s Social Media Sean here. The other day I was watching one of my favorite movies – Jerry Maguire. You know that scene where Tom Cruise is yelling at the top of his lungs “Show me the Money!”? Well it really got me thinking that more than ever business owners and executives alike are searching on a quest to find out the direct relation between their social investment and the ROI – the return on investment. One of the big challenges that they’re facing in measuring this is that directly there is no ROI associated with social media. […]
This last week has been a great week for the research and development part of my plan where I continue to learn how to use Social Media to improve the various area’s of our lives. I find the more I open myself up and learn new ways to improve the value I add to the conversation the more good things start to happen. The first event of the week was for the Social Media Club Victoria Chapter monthly meeting. This months meeting featured a panel of local journalists to discuss how they are integrating social media into the way they gather and distribute news. One of the best parts of the evening is when Dana Hutchings, host and producer of Island 30, started to explain how social media helped them to save the station from being closed. Dana explains on the video how they used a Facebook page to gain support and develop some momentum for their lofty goals of keeping the Chek News Alive. It was a lot of fun to make but turned out very shaky. Turn up your speakers because it is worth hearing.