Hello and welcome back it’s Social Media Sean here. The other day I was watching one of my favorite movies – Jerry Maguire. You know that scene where Tom Cruise is yelling at the top of his lungs “Show me the Money!”? Well it really got me thinking that more than ever business owners and executives alike are searching on a quest to find out the direct relation between their social investment and the ROI – the return on investment. One of the big challenges that they’re facing in measuring this is that directly there is no ROI associated with social media.