Social Media, Content Marketing, & Online Marketing Strategy Consulting
Are you wondering where to spend your time, energy and resources for your marketing? You understand that social media needs to be part of your marketing mix, but you’re not sure where to start or where to focus. You have questions like which social channels are best for my business and my audience? Do I need to create content? Blogs? Videos? What should I share? How often should I post? How do I find and connect with my customers online? How do I leverage social media to promote my business? And #what #the #$/!?! #are #hashtags? How do they work and how will they help my business?
We’ll work together to review and understand your business goals, your internal talents and capacity (how much time can you spend?), and your ideal audience(s). I can share advice for how to best use your time on social media to accomplish your goals. I’ll share feedback on your current online presence – including your website and social media channels, and we will discuss areas of strength, and areas for improvement. We can look at what your competitors are up to on social media. I can help you to create a solid social media strategy for your business, and help you determine ongoing tactics for day to day execution of your social program.
Social Media Marketing Training in Victoria BC & Beyond
I offer social media training in person in Victoria, BC, as well as remote lessons (via computer video conferencing) to clients in the US & Canada. I can help you get comfortable with social media tools and technology – showing you how to leverage them for business, and how to promote your business in a non-spammy way. Canadians and Americans now spend 2 hours (or more) on social media every day! You should be there to make it easier for current customers to refer business to you, and for new customers to discover you. If you’re new to social media you should watch this 7-minute video from social media expert Gary Vaynerchuk.
Our training can cover any of the top social media channels used for business in North America including Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business (including Google Maps), Pinterest & Snapchat. I can also teach you how to use your smartphone to manage your social media on the go – including how to shoot photos and video on your mobile device, and then edit using free and affordable apps. I have experience with Mac or PC, and iPhone or Android smartphones.
In training we can cover:
✔ Setting your social channels up for success, and why this is important
✔ The importance of posting consistently, what to share, how often to share for each social network
✔ Best practices and mistakes to avoid – professional etiquette for online relationship building
✔ How to find and connect with your audience – how to do market research on social media
✔ How to curate (find) and create content that will attract and serve your ideal audience
✔ How to use storytelling to engage your ideal audience
✔ How to build relationships that will bring leads and sales
✔ How to network with other businesses online – including current and potential strategic alliances
✔ How to identify and work with influencers
✔ How to be efficient and manage the time you spend on social media – it can be a huge time suck!
And if after reading this you feel overwhelmed and you wish someone could just do your social media for you… let’s talk! I personally manage a select number of social media accounts – read on for more information.
Social Media Management – Your social media done for you by a professional who cares
Taking a collaborative approach is key to outsourcing your social media community management!
When considering who to hire to represent your brand online, you should look for someone who is willing to invest in understanding your company, your brand voice, your culture, and your customers, so they can authentically represent you. I will work with you to make you shine online. We will take what you’re great at, and amplify it.
Full service can include some or all of the following:
✔Responding to messages and comments on social channels promptly to offer customer
service and encourage engagement (engagement = reach = exposure)
✔Monitoring for brand mentions or reviews online – for reputation management and opportunities for engagement i.e. if someone positively mentions us on social media – we want to thank them and potentially amplify that content, or if the mention is not positive we want to address it as quickly as possible.
✔Finding (curating) content to share on your social channels
✔Posting consistently on your social channels – this can include re-purposing of existing content if available
✔Working with your team to create short informal videos and take photos to share on social media
✔Optional: Branded graphics for our social media channels
✔Optional: Video editing as needed to optimize social posts across channels
✔Optional: Proactive outreach & engagement with customers to encourage referrals & reviews
✔Optional: Proactive outreach & engagement with alliances, networking connections, influencers to create awareness and raise your company profile
✔Optional: Management of Facebook ads to amplify our original content, or content featuring your team or company
✔Monthly strategy/progress calls
Inquire for pricing on Social Media Management packages
To get in touch with Sean, please fill out the form below.
Or click here to email Sean Charles (info@socialmediasean.com)